A manufacturer's price list is a document. A dealer's product page is what the buyer sees. The two don't always agree, and someone has to measure the gap. Comprice is B2B price monitoring for online retailers and manufacturers: an Estonian company monitoring shops across the Baltics, the Nordics, Europe and North America. It reads dealer product pages several times a day, compares the price on the page with your MAP or MSRP and shows where a dealer is off the agreed price and by how much.
A price list holds only as long as someone checks it.
Dealers in the US, Finland and Estonia don't sell by the same price list. Comprice keeps a separate threshold per region, for example US -10%, EU -5%, Estonia -3%. Prices show in the region's currency and are converted automatically into yours for comparison: USD, CAD, GBP, EUR, NOK and SEK. Today Comprice reads shops in Estonia, Finland, Sweden, Norway, Germany, the UK, the US and Canada, among others.
Every dealer gets a profile: compliance rate, violation count, product coverage. A dealer that buys through an importer is placed under that importer, its violations roll up by importer and one digest goes to the importer's contact straight from Comprice. Price history builds from the first day of monitoring, charted in your currency.
One limit, stated plainly: Comprice reads prices on the open web only. Closed B2B portals are yours to check.
HUUM sells sauna heaters in North America through dealers, from small sauna shops to Amazon and Walmart. The rule is MAP, the lowest advertisable price. The trouble starts with bundles. A DROP 9 heater needs 4 stone packs, a HIVE 18 needs 17. A pack costs $80. So "stones included" can mean $320 or $1,360.
An example from HUUM's US price list: DROP 9 heater $1,751, UKU WiFi Classic Black controller $1,324, 4 stone packs $320. The component MAP sum is $3,395. A dealer bundle at $3,199 sits 5.8% below that sum. The dealer price here is illustrative.
Comprice reads HUUM's dealer pages four times a day, prices each component from HUUM's official list, counts stone packs by heater model and routes unclear cases to a person before anything is called a breach. Amazon is held to the same component sum as the smallest sauna shop. An overpriced bundle shows up too. Comprice watches 40+ stores in the US and Canada and around 2,000 bundle configurations. Deviations arrive as a morning summary with page, price and date.
A manufacturer rarely knows every dealer. Comprice finds shops that already sell your brand, including unauthorised resellers. Discovery runs weekly per region and a person confirms every candidate before it enters monitoring.
Violations live in the Compliance Grid: dealer, product and status in one table. A single-dealer view has a shareable link you can drop into the email to that dealer. Comprice reads stock too and shows, region by region, which dealer has run out.
Tactical Foodpack makes freeze-dried food in Estonia for hikers, expeditions and the defence forces. The comparison spans seven countries, euros and Norwegian kroner, a different VAT rate in each country and ingredient lists in seven languages. Comprice computes the price per 100 kcal ex-VAT in one currency. A made-up example: Pack A costs €9.90 and gives 480 kcal, so €2.06 per 100 kcal; Pack B costs the same €9.90 but gives 720 kcal, so €1.38. Same price, different meal.
Each product scores 0 to 100 within its group and the origin of every point is shown. Points come from a fixed rule, not an AI's judgement: the same data gives the same result. When a product has no competitor in its group, Comprice does not present a 94 as a win. The index holds 47 products, 26 competitor and reseller stores and 7 countries. Comprice builds the value index logic per category for each manufacturer. There is no universal formula.
Prisync's MAP monitoring is a Platinum-plan feature. The URL-based Platinum plan costs $399 a month. Price2Spy includes MAP monitoring from its Basic tier and sells violation screenshots as a separate paid module. Comprice has no public price list: the quote depends on catalogue size, competitor count and the features you need. For an Estonian manufacturer the practical difference is simple: Comprice reads Estonian shops and the interface is in Estonian. Prisync lists Estonia among its 60 countries; neither Prisync nor Price2Spy names an Estonian customer or an Estonian shop on its public site.
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No. Comprice reads only publicly available prices and stock. Closed B2B portals are yours to check.
Several times a day. Each product shows when it was last read. For HUUM, Comprice reads dealer pages four times a day.
No. Comprice never writes a price into any shop. It shows the deviation and the manufacturer decides what to do with it.