A rule that fits on one line
In North America, HUUM heaters are sold by dealers, from small sauna shops to Amazon and Walmart. The rule is MAP: the lowest price a dealer may advertise. For a single heater, one look at the price tag is enough.
Then comes the box
A dealer puts the heater, a controller and stones in one box and gives it one price. The stones look like a detail. A DROP 9 takes four packs. A HIVE 18 takes seventeen. At $80 a pack, “stones included” can mean $320 or $1,360. The price tag only shows the total.
Open the box
Take a real DROP 9 bundle: heater $1,751, UKU WiFi Classic Black controller $1,324, four packs of stones $320. That's $3,395, and nobody may advertise it for less. Comprice runs that sum for every configuration it watches:
- reads the dealers' product pages four times a day
- prices each part from HUUM's official list
- counts stone packs by heater model
- sends anything unclear to a person before anyone calls it a breach
Example. Prices from HUUM's US price list; the bundle price is illustrative.
The answer is there in the morning
Every deviation reaches the HUUM team as a morning summary with the page, the price and the date. Amazon is held to exactly the same sum as the smallest sauna shop on the list. It's hard to argue with arithmetic.
The sum works both ways
If a bundle costs more than its parts, HUUM sees that too. Faced with an overpriced bundle, a buyer doesn't think the shop is expensive. They think HUUM is.