A competitor cut their price. Who told you?

Same product, different name

Every monitoring tool stands on one question: is this the same product? Another shop writes the name differently, uses its own photo or files the product under a different category. If the match is wrong, every number built on it is wrong too.

Comprice matches in layers. EAN first. When the EAN is missing, image recognition (CLIP), text read from the image (OCR) and an analysis of brand, product and variant. A person checks the matches.

For comparison, Prisync describes three models on its site. In the first, the customer supplies competitor product URLs, one by one or in bulk. In the second, automatic matching runs on a sales channel such as Google Shopping or Amazon using 12- or 13-digit UPC/EAN/GTIN codes. The third combines the two. If your products have no EAN and nobody wants to collect links by hand, Comprice can still fall back on the image and the text.

Several times a day, with a timestamp

Comprice reads prices several times a day. Each product shows when it was last read. That small detail is the whole point.

A competitor price without a timestamp is a rumour.

Hinnavaatlus, an Estonian consumer price comparison portal, shows why. Shops send it their own XML feed. Offers carry no last-updated time. The site itself says the offers are indicative. Its terms add that the operators do not vouch for prices or stock levels. Hinnavaatlus answers where to buy. Comprice answers at what price to sell.

Comprice uses only publicly visible prices and stock data. It never sees your sales volumes, revenue or customer data.

Position, not just price

Being cheapest is not the goal. Knowing where you stand is. Comprice ranks every product (cheapest, second, third) and keeps a daily history of that rank. Price history shows how each competitor has moved.

Comprice also reads competitor stock. When a competitor is out of stock, there is no reason to cut your price. That is often worth more than the price itself.

Alerts by email, decisions by you

Comprice emails you when a competitor lowers a price, goes below your price or runs out of stock. The rules are configurable. If you do not want every change on its own, a daily or weekly digest groups them.

Price suggestions follow the strategy you choose: match the cheapest, undercut by X%, hold position or cost plus margin. A suggestion never goes below the minimum margin you set. Comprice never writes prices into your shop. A person approves and applies every suggestion.

Example: ON24

ON24, an Estonian home-furnishing retailer, keeps over 2,750 products in continuous monitoring, with about 4,700 competitor product links across 84 shops. Prices update several times a day. Every product shows who is cheapest and where ON24 stands, and an alert arrives when a competitor changes a price. Matching runs on EAN code, product name, image recognition and meaning comparison. Price suggestions account for market position and competitor stock. ON24 always makes the final call.