As a manufacturer you set the suggested price carefully. But when resellers sell below MAP/MSRP, the product loses value. And you may not know about it until the damage is already done.
Comprice detects advertised-price deviations against reference values configured by the customer. It does not determine whether a reseller's pricing is legally compliant.
Reseller price monitoring solves this. Automated monitoring detects deviations, without you having to check every reseller’s page by hand.
What MAP/MSRP is and why it matters
MAP/MSRP (Minimum Advertised Price / Manufacturer’s Suggested Retail Price) is the manufacturer’s suggested price. Resellers do not have to follow it, it is advisory. But when they sell significantly below MAP/MSRP, it causes several problems:
- The brand loses value. Consumers get used to the lower price
- Other resellers who follow MAP/MSRP lose competitiveness and motivation
- Margin pressure spreads across the whole channel
Why manual checking does not work
If you have 15 resellers and 80 products, that is 1,200 price points, all changing constantly. Manual checking means that:
- You find out about a deviation only a week later, when someone happens to point it out
- You do not see when the deviation started or how long it lasted
- You do not know which resellers have removed the product from their catalogue
Automated MAP/MSRP monitoring changes this significantly.
How reseller price monitoring works
Setting the suggested prices
Add your products together with their suggested prices. The system uses this as the baseline.
Reseller discovery
Comprice Discovery suggests online stores that sell your brand or products in the same category. You decide which ones to monitor.
Price monitoring several times a day
The system tracks every reseller’s prices several times a day. You get the alert when the next update detects the change.
Alerts and reports
Get an automatic alert when the system detects a significant price change. Reports show who, where, when and how far below MAP/MSRP they sold. All in one view.
The product availability matrix
In addition to MAP/MSRP monitoring, reseller price monitoring shows a product availability matrix: for each product you see which resellers sell it and which do not.
When a reseller removes a product from its catalogue, you see it. That is often an early warning sign. Are sales slow? Is the price too high? Is there a stock problem?
Who it is for
- Manufacturers who sell through 5+ resellers
- Brand owners who want to protect brand value
- Importers who manage a reseller network for several manufacturers
If you want to see how MAP/MSRP monitoring works for your company, get in touch.
Frequently asked questions
When resellers sell below MAP/MSRP, the product loses value and other resellers lose motivation. Automated monitoring keeps the brand’s pricing policy under control without manual work.
Yes. Comprice monitors resellers in Estonia, Finland, Sweden, Latvia and other markets. It suits manufacturers who sell in several markets.
The availability matrix shows, for each product, which resellers sell it and which do not.