As a manufacturer you set the suggested price carefully. But when resellers sell below MAP/MSRP, the product loses value. And you may not know about it until the damage is already done.
Reseller price monitoring solves this. Automated monitoring detects violations immediately, without you having to check every reseller’s page by hand.
What MAP/MSRP is and why it matters
MAP/MSRP (Minimum Advertised Price / Manufacturer’s Suggested Retail Price) is the manufacturer’s suggested price. Resellers do not have to follow it, it is advisory. But when they sell significantly below MAP/MSRP, it causes several problems:
- The brand loses value. Consumers get used to the lower price
- Other resellers who follow MAP/MSRP lose competitiveness and motivation
- Margin pressure spreads across the whole channel
Why manual checking does not work
If you have 15 resellers and 80 products, that is 1,200 price points, all changing constantly. Manual checking means that:
- You find out about a violation only a week later, when someone happens to point it out
- You do not see when the violation started or how long it lasted
- You do not know which resellers have removed the product from their catalogue
Automated MAP/MSRP monitoring changes this significantly.
How reseller price monitoring works
Setting the suggested prices
Add your products together with their suggested prices. The system uses this as the baseline.
Automatic reseller discovery
The AI finds all the online shops that sell your products. Including the ones you did not know about. New resellers are detected automatically.
Real-time price monitoring
The system tracks every reseller’s prices several times a day. When someone goes below the suggested price, it is detected immediately.
Alerts and reports
A violation triggers an email right away. Reports show who, where, when and how far below MAP/MSRP they sold. All in one view.
The product availability matrix
In addition to MAP/MSRP monitoring, reseller price monitoring shows a product availability matrix: for each product you see which resellers sell it and which do not.
When a reseller removes a product from its catalogue, you see it immediately. That is often an early warning sign. Are sales slow? Is the price too high? Is there a stock problem?
Who it is for
- Manufacturers who sell through 5+ resellers
- Brand owners who want to protect brand value
- Importers who manage a reseller network for several manufacturers
If you want to see how MAP/MSRP monitoring works for your company, get in touch.