One number on the tag. The rule needs three.
A MAP rule fits on one line: nobody advertises below this price. A dealer puts the heater, the controller and the stones into one bundle and prints one figure on the tag. Whether that figure keeps to the rule, nobody can tell without doing the arithmetic. Comprice is B2B price monitoring for online retailers and manufacturers, built in Estonia. It reads dealer pages where manufacturers actually sell: the US, Canada, the UK, Finland, Sweden and the rest of Europe.
Each region keeps its own rule and currency
A MAP rule is seldom the same in every market. Comprice keeps a separate tolerance per region for each partner, for example -10 % in the US, -5 % in the EU and -3 % in Estonia. Prices are shown in the local currency. USD, CAD, GBP, EUR, NOK and SEK are supported, and each region's exchange rate is shown separately. Price history charts use the partner's currency too.
Alerts are tabbed by region and can be filtered by product, shop and size of deviation. Stock is read per region as well, because "out of stock" and "below MAP" are two different pieces of news.
One limitation up front: Comprice reads public prices only. A price inside a closed B2B portal is for the partner to check.
Comprice takes the bundle apart
HUUM sells sauna heaters in North America through dealers, from small sauna shops to Amazon and Walmart. The rule is MAP, the lowest price a product may be advertised at. For a single heater, one look at the price tag is enough. A bundle is a different matter. A DROP 9 heater needs four packs of stones, a HIVE 18 needs seventeen. A pack costs $80, so "stones included" means either $320 or $1,360.
On HUUM's account Comprice runs the same calculation for every bundle it tracks: it reads the dealer's product page four times a day, prices each component from HUUM's official list, counts stone packs by heater model and routes any unclear case to a person before anyone calls it a violation.
Example. DROP 9 heater $1,751, UKU WiFi Classic Black controller $1,324, four packs of stones $320. Component MAP total $3,395. If a dealer's bundle sells at $3,199, that is 5.8 % below MAP. The component prices come from HUUM's US price list; the dealer's bundle price is invented for the example.
The arithmetic works both ways. A bundle priced above the sum of its parts shows up as well. On HUUM's account Comprice tracks 44 stores in the US and Canada and about 2,000 bundle configurations.
Evidence you can send to a dealer
A violation is arithmetic, not opinion. Comprice sends every deviation to the manufacturer as a summary with page, price and date; HUUM gets it every morning. Every dealer has a profile: compliance rate, number of violations and products covered. The compliance grid shows dealers, products and violation status in one table. A single dealer's view opens on its own link, ready for a screenshot in an email.
Where dealers buy through an importer, Comprice groups them under that importer and sends one aggregated digest to the importer's contact by email. Comprice runs Amazon's bundle through exactly the same sum as the smallest sauna shop on the list.
What Comprice does not do
Comprice does not change prices in any shop. The partner approves and applies every suggestion. Comprice never sees sales volumes, revenue or customer data; it uses public prices and stock only. Price history builds from the day monitoring starts. Comprice adds a missing shop free of charge, usually within one to two business days, provided the site can be read.
Related topics
- HUUM: what's inside the bundle
- Best price monitoring software in Estonia? Six questions to ask the vendor
Frequently asked questions
Yes. The rule is the price the partner sets, with a tolerance per region. Violation alerts and reports arrive in the region's currency. For HUUM the rule is MAP, the lowest price a product may be advertised at.
The pack count follows the heater model, and component prices come from HUUM's official price list. When a page leaves the bundle's contents unclear, a person reviews the case before it is marked as a violation.
Price2Spy includes MAP monitoring from its Basic tier and sells screenshot capture as a separate paid module. Prisync lists MAP monitoring on its Platinum plan, from $399 a month, and reads manually added links three times a day. Comprice takes bundles apart, as in the HUUM example, and sums the components from the manufacturer's own price list. Pricing is a quote based on catalogue size, the number of shops monitored and the features needed.