Who is selling your product cheaper than you this morning?

Who it is for

Two kinds of company. First, online retailers that sell the same products other shops sell; today that includes furniture, beauty and pharmacy products. If a product has an EAN code, Comprice finds it in other shops by the code; if not, it compares image and text. Second, manufacturers or importers whose products are sold by resellers. There the question is different: are resellers keeping to the agreed price, and who is selling without authorisation.

Comprice is used by ON24, HUUM and Tactical Foodpack, among others.

What Comprice reads

Public information only: the price and stock status visible on a competitor's product page. Comprice never sees anyone's sales volumes, revenue or customer data. Comprice reads online shops across the Baltics and the Nordics; for manufacturers it also covers the rest of Europe, the US, Canada and the UK. If a competitor is missing from the list, Comprice adds the shop free of charge, usually within one or two business days, provided the site can be read.

One honest limit: Comprice reads the open web. Prices inside a B2B portal behind a login are for the partner to check.

Matching works in layers: EAN code first; when there is no code, image recognition, OCR and a comparison of brand, product and variant. Matches found by the machine are checked by a person.

How often

Several times a day. Each product shows when it was last read, so there is no guessing. Price history builds from the first day of monitoring: the longer it runs, the longer the chart. Comprice searches for new competitors and resellers every week, region by region; every candidate waits for a person's confirmation before it is added.

What arrives by email

A digest. It groups the changes since the last one: who cut a price, who went below yours, who ran out of stock. The partner picks the cadence: daily or weekly. In the dashboard every product shows who is cheapest on the market and what position you hold. If you want it, Comprice adds a price suggestion that takes market position and competitor stock into account. A suggestion stays a suggestion: Comprice never writes prices into your shop; the decision is yours.

Example: ON24

ON24 is an Estonian home-furnishing retailer. Comprice keeps more than 2,750 of its products under continuous monitoring, linked to around 4,700 competitor product pages in 84 different shops. Matching uses the EAN code, product name, image and description. Prices refresh several times a day and every product shows who is cheapest and where ON24 stands.

What that looks like for one product (an illustration, not real data): an oak dining table, Basel 130 cm, sells at ON24 for 249.00 €. Competitor A asks 259.00 €, B 264.50 € and C 271.00 €. ON24 is cheapest, 10 € below the nearest competitor. If Competitor A cuts its price tomorrow, it shows up in the next digest. The price suggestion also considers whether the competitor has the item in stock at all; the final decision is always ON24's.