PRODUCT MATCHING
Match competitor products automatically — no URL-by-URL grunt work.
Comprice's multi-layer AI matches your products against competitors using EAN, image recognition, OCR and semantic comparison. 95%+ accuracy with no manual setup.
Products that find themselves
You bring one thing to Comprice: your product feed. The system takes each product and finds it in other shops' catalogs on its own. For every match you see why it was made and can override manually.
EAN/GTIN/UPC
First layer: official codes
If both shops carry an EAN, GTIN or UPC code, the match is 100% certain. The fastest, cleanest path.
- EAN, GTIN, UPC and MPN support
- 100% certainty when both shops have a code
- Works the moment you upload your feed
IMAGE RECOGNITION
CLIP-based visual matching
When codes are missing, the AI compares product images. The CLIP model can distinguish color, size and variant differences of the same product.
- Matches products even without EAN codes
- Distinguishes color, size and variants
- Works in verticals where codes don't exist (furniture, handcrafted goods)
OCR + SEMANTICS
Reads text from images, understands meaning
OCR extracts brand, size and product info from images. The semantic model knows that 'Loreal Hair Spray 250ml' and 'L'Oréal Hairspray 250 ml' are the same product.
- Reads text directly from images (OCR)
- Understands brand, size and quantity variants
- Multi-lingual — Estonian and English product names match correctly
REVIEW
Every match is explainable
For each match you see why the AI made it: by EAN, image or text, and at what confidence. If something is wrong, you fix it with one click.
- Reason shown next to every match
- Confidence score from 0–100% so you can judge quality
- One-click manual override
COMPARISON
Manual linking vs AI matching
Manual
- Copy URLs one at a time
- 100 products = 4 hours of work
- Variant matching (size, color) gets messy
- Goes stale the moment a competitor changes a URL
With Comprice
- Upload your feed, AI handles the rest
- 100 products, 100 matches in minutes
- Variants distinguished automatically
- System finds the new URL itself when the old one changes
USE CASES
Where it shines
Large catalog
1,000+ products. Manual matching is hopeless; AI gets it done in a couple of hours.
Frequent competitor changes
Competitor changes URLs and SKUs often. AI finds the new link automatically — you don't keep re-stitching.
Variants
Same product in 10 sizes and colors. AI distinguishes each so prices match the right variant.
Multi-market
Estonian, Finnish and Swedish shops in one place. AI matches across markets regardless of language.
Frequently asked questions
Frequently asked questions
Korduma kippuvad küsimused
Upload a feed, see how matching actually works
Trial covers up to 50 products so you can see real AI accuracy before committing.